About Us

Welcome to Chief Clothing,  where fashion meets personality. Since 2020 we’ve been driven to promote innovative, homegrown brands that inspire confidence, empowerment and self-expression. Thank you for being part of our journey.

At Chief Clothing, everything we offer is made for our customers to feel good and make a positive impact. We believe that fashion is more than just clothing; it's a powerful form of self-expression. Our carefully curated collection of accessories and clothing items are designed to make a statement and empower individuals of all ages, genders and body types.  

Step into our virtual boutique and discover a world of eye-catching merchandise that will leave a lasting impression. From iconic accessories to the must-have African and Caribbean themed clothing, our unique products are sure to turn heads and spark conversations.

What sets Chief Clothing apart is our commitment to showcasing exclusive brands that are not only stylish but also meaningful. We are proud to boast that our Brand We Run Tings represents EVERY African and Caribbean Country. Each item in our collection tells a story, representing the creativity and passion of the designer behind them. When you wear an item from any one of our Brands, you become a part of a community that celebrates individuality and embraces diversity.

Whether you're looking to make a bold fashion statement or simply add a touch of uniqueness to your wardrobe, Chief Clothing has something for everyone. Our team is dedicated to providing exceptional customer service, ensuring that your shopping experience is as enjoyable as wearing our products.

Join us on this fashion journey and let Chief Clothing be your go-to destination for all things stylish and inspiring. Together, let's redefine fashion and embrace the power of self-expression.

All of our brands have been protected and trademarked within the UK and Europe.

 The brand Poshdiva® Unapologetically bold, unapologetically you!

Beautiful is more than just a word - it's a movement. Call Me The B Word Beautiful is about shifting the narrative, celebrating women's identities, and honouring their inner and outer beauty.

Curated in London, rooted in Jamaican pride. We Run Tings, founded by Fiona in 2016, embodies the island's spirit of confidence and resilience. The phrase 'We Run Tings' - meaning to be in control - inspires our clothing and accessories, designed for anyone who exudes boldness and style.

A statement from the owner:

"At the heart of our business lies a passion for exceptional products and unparalleled customer service. I'm proud to build a brand that stands tall alongside others, celebrating the diversity of fashion and customer needs. Thank you for visiting us – I invite you to join our journey and experience the best of what we have to offer”

You should be completely happy with your experience. If you have any questions about us, our products or feedback then please get in touch! We'd love to hear from you!