Welcome to Chief Clothing, where fashion meets individuality and self-expression. The business was established in 2020 by myself Fiona Rhoden and my daughter. Our mission is to promote homegrown exclusive brands that embody boldness, creativity and timeless style.
At Chief Clothing, we believe that fashion is more than just clothing; it's a powerful form of self-expression. Our carefully curated collection of accessories and clothing items are designed to make a statement and empower individuals of all ages, genders and body types.
Step into our virtual boutique and discover a world of eye-catching merchandise that will leave a lasting impression. From the iconic "We Run Tings" earrings to the must-have Barbados t-shirt, our unique products are sure to turn heads and spark conversations.
What sets Chief Clothing apart is our commitment to showcasing exclusive brands that are not only stylish but also meaningful. Each item in our collection tells a story, representing the creativity and passion of the designers behind them. When you wear Chief Clothing, you become a part of a community that celebrates individuality and embraces diversity.
Whether you're looking to make a bold fashion statement or simply add a touch of uniqueness to your wardrobe, Chief Clothing has something for everyone. Our team is dedicated to providing exceptional customer service, ensuring that your shopping experience is as enjoyable as wearing our products.
Join us on this fashion journey and let Chief Clothing be your go-to destination for all things stylish and inspiring. Together, let's redefine fashion and embrace the power of self-expression.
The following Brands have been protected within the UK and Europe:
| Poshdiva® | Call Me The B Word Beautiful® |
| We Run Tings® | Wear n Tear® |
| My Black Is Beautiful® | GlamMa ® |
The brand Poshdiva® was created to symbolise exclusivity and attitude. Afterall, a Diva knows what she wants and exudes confidence, doesn't she?
The brand Call Me The B Word Beautiful® was created to eliminate and override the profane B word commonly used to degrade women. It's now time to change the narrative and instead celebrate a woman's identity. It is now time to compliment all women. Being Beautiful is not just a physical thing that is bestowed upon a woman. It can also be found within a woman's actions, belief, nature and internal and external honour that every female beholds.
Even though Fiona was born in London she is very much conscious and appreciative of her Jamaican parentage. She proudly reflects this in the brand We Run Tings® which was established in 2016. The phrase We Run Tings is a popular Jamaican saying, meaning to be in control of a situation. The range consists of clothing that can be worn by men and women and also accessories that add even more to the Brands concept and popularity.
Fiona states, "The amalgamation of the Brands contain exceptional products at cost effective prices and our attentive customer service is the key to the success of the business. I built this empire to work and stand high alongside many popular Brands, as there is room for us all to shine and cater to customers globally. I thank you for visiting us today and I look forward to you sharing our successful journey with us".
You should be completely happy with your experience. If you have any questions about us, our products or feedback then please get in touch! We'd love to hear from you.